This website uses cookies. For more information click here

FREE
NEWSLETTER

MEDIA-PLAN

BTJ free PDF archive

Broken? Fix it and advertise

Publication date: 2017-03-28

Tags: miscellany

Broken? Fix it and advertise

Looking for advertising ideas for maritime industries, we travelled far in time and space, and found the American shipyard Bethlehem Steel which repaired the tanker USS Maumee.

The ship was damaged in collision with an ice ledge in Antarctica in 1976, illustrated its ads with a highlighted photo of the repaired ship. On the other hand, the older photo distributed widely also by news agencies made for a free promotional campaign.

Is somebody today brave and creative enough to repeat such a dazzling manoeuvre? Ships still collide and need repairs.

Tanker USS Maumee - damaged

Tanker USS Maumee - repaired

Print

PARTNERS

Baltic Ports Organization

PARTNERSHIP
EVENTS

Polish LNG Conference

Polish LNG Conference

22-23 November 2017 • PL/Warsaw

TRANSLOG Connect Congress

TRANSLOG Connect Congress

22-23 November 2017 • HU/Budapest

Intermodal Europe 2017

Intermodal Europe 2017

28-30 November 2017 • NL/Amsterdam

Third Annual Stakeholders' Conference

Third Annual Stakeholders' Conference

30 November 2017  BE/Brussels 

9th Annual Baltic Energy Summit

9th Annual Baltic Energy Summit

4-5 December 2017 • LT/Vilnius

Logistics CIO Forum EU

Logistics CIO Forum EU

6-7 March 2018  NL/Amsterdam

Breakbulk Europe 2018

Breakbulk Europe 2018

29-31 May 2018 • DE/Bremen

See more