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Broken? Fix it and advertise

Publication date: 2017-03-28

Tags: miscellany

Broken? Fix it and advertise

Looking for advertising ideas for maritime industries, we travelled far in time and space, and found the American shipyard Bethlehem Steel which repaired the tanker USS Maumee.

The ship was damaged in collision with an ice ledge in Antarctica in 1976, illustrated its ads with a highlighted photo of the repaired ship. On the other hand, the older photo distributed widely also by news agencies made for a free promotional campaign.

Is somebody today brave and creative enough to repeat such a dazzling manoeuvre? Ships still collide and need repairs.

Tanker USS Maumee - damaged

Tanker USS Maumee - repaired

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