by Dr Christian Krys
Roland Berger Institute
In our volatile, uncertain, complex, and ambiguous world, a sound grasp of the most important megatrends makes for a superior perspective to be leveraged for corporate advantage - not least in strategic planning processes.
For us, it's been a long time coming. Almost a decade ago, little did we know that a successful cooperation with the World Economic Forum would evolve into a deep, analytical understanding of global megatrends.
Since then, the Roland Berger Trend Compendium 2030, now in its third re-tooled edition, is our firm's most popular global trend resource, as is evident from the vast number of projects where our understanding of megatrends has been beneficial to clients around the globe.