BTJ 3/15 - Special: Circular economy
Publication date: 2015-07-20
A new label guides the Swedes on how to consume in a more sustainable way.
To repair, reuse and reduce is the mantra that is spreading throughout the nation. This is the way to go beyond recycling towards waste prevention – a performance that makes Sweden a forerunner for actual zero waste. Many players follow up with good examples on resource efficient actions.
The golden label. Sweden's unique tool for waste prevention, by Anna-Carin Gripwall, Communication Manager, Avfall Sverige
The 3/2015 issue of Baltic Transport Journal in the Special section features also:
- To reuse endlessly. Interview with Rien Otto, the founder and CEO of Dutch aWEARness, by Lena Lorenc and Przemysław Myszka:
It is popular nowadays for businesses to devote certain attention to their ecologic performance - whether it's being forced by regulations or a sincere act of being environmentally considerate. Dutch aWEARness, a sustainable textile company that makes fashion and workwear based on the principles of a circular economy, actually goes all the way. Their 100% recyclable clothing is made from Returnity®/Infinity - the first fabric in the world with a golden Cradle to Cradle certification - and designed for re-use in a cycle in which waste is completely eliminated. We talk to Rien Otto, a fashion designer and founder of Dutch aWEARness, about the company, the EcoProFabrics project and the principles of a circular economy.