by Matthias Arnhold

Putting things in football terms, the complex analogous processes in European road freight should receive a red card.

In the 2020s, the real-world supply chain should be augmented, from start to finish, by its digital counterpart.

Luckily, more and more companies from across the transport & logistics domain, including incumbents like Shell, are starting to trust start-ups.

This 'collision' between the old and new has all the potential to bring about positive development.

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