by Kris Kosmala, Strategic Advisor, BunkerMetric; Board Member, Holo Sail Holdings Inc.; Ambassador, Connected-Ports; and Partner, Click & Connect

In light of the many stresses experienced by the supply chain and logistics planners in 2020, no freight forwarders managed to distinguish or significantly differentiate themselves from their competitors in the eyes of their customers.

For all the freight forwarders' talk of agility, flexibility and differentiated customer care, in 2020, no shippers adjusted their view of the value created by freight forwarders to their supply chain operations.

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