At a recent European supply chain event for container lines, delegates were told by a pre-eminent container company and a specialist consultancy that digitalisation will create a new era of transparency in the shipping industry.

The access to data and end-to-end supply chain visibility is creating real opportunities to reduce and optimise costs, as well as to streamline operations and networks. A picture was painted of a transformed market within a decade, where companies who do not have their processes under control and automated will “not be in business.”

In other words, going digital (or not) will be about the “survival of the fittest,” they stated.

A long road (worth travelling), by Kim Skaarup, CEO, ShipServ

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