by Roland Slegers-Leijsten, Founder and CEO, Delivery Match

The e-commerce market in all European countries is snowballing. In 2019, it was worth €658m (+10% year-on-year), with the Top 5 accounting for over €440m (with the UK alone hitting €168m in e-sales).

The need to shift from a 'push' (closing out stock) into a 'pull' (generating demand) market has already been recognised. Also, more and more combinations of business-to-business (B2B) and business-to-consumer (B2C) sales need to be integrated into the logistics chains.

The coronavirus pandemic has only sped things up, with entirely new consumer groups compelled to go shopping online (think, for example, of the elderly who have started making their grocery haul from the relative safety of their living quarters).

Like two sides of the same coin, sales and logistics must adapt to this new environment.

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