Supplementing our analysis - illumination! - of the container market, we would like to tear off the hard exterior, exposing the spiritual side of the industry.

Just look at the Pop Up Confessional, a brainchild of Third Party Film, designed and fabricated by Dash 7 Design, and funded by HBO.

Its outer shell is made of an actual shipping container, and houses an Artificial Intelligence named Conversational Companion (CoCo in short, programmed in Node.js and Phyton, and processing the voice to text over the Internet) with whom people can talk about the "hidden and unseen aspect of their lives."

Since the whole project was filmed for HBO in different locations all over New York, the "secret" part is rather doubtful.

Presumably, with each confession, CoCo becomes a better, uh, conversationalist. Are we about to witness the transportation and digital technologies make a bid for our souls?

Photos: Third Party Film