by Jari Hämäläinen, Director, Terminal Automation, Kalmar

and Maaria Nuutinen, Vice President in Business, Innovation and Foresight, VTT

A superior user experience (UX) is relevant not only for the relationship between companies and customers, but also between companies and employees. In fact, it is a key factor in attracting and retaining the top professionals that today's companies need to succeed and thrive.

Ports and terminals are not immune to these changes either, and solution providers can help the industry to keep up with the transformation required by the future workforce.

The concept of UX can create significant added value for companies designing products and services, or even enable radically new business and revenue models - all without adding much to the financial overheads involved.

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