by Andrzej Urbaś

"Smart." A great word, especially when you're trying to sell someone on an idea. Smart isn't just new and exciting - it is the right thing to do. It gives you the sense of moving in the desired direction.

And that's what companies want most - to grow, evolve, and stay competitive in an ever-changing environment. To win, putting it simply. Smart decisions are what you need to accomplish this goal.

In this regard, shipping isn't different from any other industry. Smart is a word being thrown around a lot these days. Recently, it has been combined with another powerful notion, namely revolution.

This transformative change is usually sudden in nature, completely tipping the state of the game as we know it. In a surveybased white paper published by Seatrade Maritime, a B2B event organiser, titled The Smart Shipping Revolution, the authors present the findings along with comments from various senior industry executives on what actually the blend of smart and shipping means to them.

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