by Lars Fischer
Managing Director
Softship Data Processing Ltd, Singapore
The shipping industry has traditionally been a slow adopter of new technologies. Thankfully, this does appear to be changing.
As a provider of software solutions for the shipping industry, at Softship we have welcomed the positive trend toward digitalisation across every aspect of the industry - from remote on-board monitoring systems through to big-data analytics for supply chain management.
However, in this rush to update and digitise, many shipping companies are adopting solutions or IT technologies that simply do not suit their business needs. They are shoehorning digital applications into the conduct of their operations for the sake of "going digital."
But if the shoe doesn't fit, why wear it?
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