by Bartosz Dąbrowski

"You are only as good as your last game."

You may be talented and successful, but you need to be able to prove your worth - again and again - when tied against competitors.

This sports rule turns out to be more universal and applies to the realm of business.

Here, companies have to constantly compete against peers in their sector and increasingly - also beyond.

To remain a highly competitive business will be quite a challenge in the 2020s, as the very nature of how firms compete with each other is changing, the authors from the Boston Consulting Group's Henderson Institute argue in their The New Logic of Competition paper, part of the Winning the '20s series.

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