by Christian Roeloffs, CEO & Founder, Container xChange

At a recent conference for freight forwarders everyone jointly agreed: if you're the fastest to quote, you win the customer.

What astonished me was what I heard in a conversation afterwards! "We are working in shifts now, 16 hours per day, to make sure we can quote fast and win new deals," said one of the forwarders.

I was surprised that putting in more hours to send emails back and forth is a better solution for shipping companies than digitalising collaboration and automating the tasks.

The banking system solved this issue years ago with the introduction of the SWIFT system that enables companies which have never worked with each other before to transfer money on a global scale and at no risk.

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