The company, representing the brands Celsius and FAST in Sweden, has entrusted Logent and Scanlog with transport, warehouse management, and distribution to and within the country.

Celsius and FAST consumables (functional energy drinks and protein supplements) will be sourced from the continent and shipped by rail to Logent Logistics Center in Hallsberg for storing and onward distribution throughout Sweden.

Scanlog is responsible for transportation and distribution, while Logent will take care of the transshipment from rail, storage, and order picking.

"We are very happy and proud that People's Choice chooses Logent and our Logistics Center in Hallsberg as a hub for their products in Sweden. Through our collaboration with Scanlog [...] we enable these kind of integrated logistics solutions. We see that our concept of warehouse and cross dock from rail in the same terminal is a winning concept for many customers," Michael Sköld, Business Development Manager, Logent, commented.

He also underlined, "The Hallsberg Terminal has a unique location both demographically and geographically, we reach seven million people within three hours from our terminal."

To this Erdal Residovski, Operations Manager, Scanlog, added, "The transports will go via our multimodal train system Scandinavian Rail Shuttle with daily departures from Europe and with lead times comparable with direct road transport - but with significantly less environmental impact."

"In combination with Logent's unique terminal and warehouse solution in Hallsberg and an intelligent distribution, we also increase the overall door to door cost-efficiency," Residovski pointed out.

Photo: Logent