The Swedish port authority (managing Halmstad and Varberg) has teamed up with the tech company that wants to use artificial intelligence (AI) to foster sustainable and innovative growth.

Over Q1 2024, the two will work on identifying the areas in which AI can be implemented to boost productivity and create new customer offerings.

Carl-Henrik Hägg, the Port of Halland's acting CEO, commented:

The partnership isn't only a step towards innovation and business development for the Port of Halland but also an essential contribution to the region's development and sustainability. By focusing on human-centred AI and practical solutions, we are well-positioned to lead the way towards a more innovative and sustainable future for the logistics sector.

Sandra Johannesson, CEO of Highfive, added:

We focus on the interplay between AI and humans, where the former helps us make better decisions. With our team of researchers in design and AI, we strive to match technological expertise with practical applications to create solutions that are both innovative and user-friendly. We want to inspire locally and regionally as well as pitch in so that Sweden doesn't lag on digitalisation.